More than 60 percent of B2B marketers use webinars to communicate with and educate their audience. Here’s how to run a successful one for your brand.

The way we communicate and learn has changed drastically over the past couple of decades. Stuffy presentations that require people to travel all across the country are coming to an end. Now, we’ve moved into the age of the webinar.

A webinar is a presentation where a host shares information with an audience. The information can be anything, so long as it educates your audience by giving them new and exciting information, or provides value to them via information that may be much harder to understand without the host. According to a study by the Content Marketing Institute, 61 percent of B2B content marketers use webinars as an effective tool for marketing their business.